Crimson AI
Crimson AI
Crimson AI
Surgical Cost
Surgical Cost
Surgical Cost
ANALYTICS WEB APP
ANALYTICS WEB APP
ANALYTICS WEB APP
Design Case Study
Design Case Study
Design Case Study
Project overview
Project overview
Project overview
Goal
Goal
Goal
Design a web app that helps US hospitals save money on surgeries by turning complex supply and cost data into clear, actionable insights for surgical supplies.
Design a web app that helps US hospitals save money on surgeries by turning complex supply and cost data into clear, actionable insights for surgical supplies.
Design a web app that helps US hospitals save money on surgeries by turning complex supply and cost data into clear, actionable insights for surgical supplies.
Platform
Platform
Platform
Web-Application
Part of Crimson AI suite
Web-Application
Part of Crimson AI suite
Web-Application
Part of Crimson AI suite
Team
Team
Team
Business Leaders + PM + Designer + TPM + Developers + Data Methodologists + Client Value Managers (CVMs)
Business Leaders + PM + Designer + TPM + Developers + Data Methodologists + Client Value Managers (CVMs)
Business Leaders + PM + Designer + TPM + Developers + Data Methodologists + Client Value Managers (CVMs)
Duration
Duration
Duration
Joined in Feb 2025 - Ongoing
Joined in Feb 2025 - Ongoing
Joined in Feb 2025 - Ongoing
Hospitals need real-time, comprehensive data to spot savings, fast >>>>>
Hospitals need real-time, comprehensive data to spot savings, fast >>>>>
Hospitals need real-time, comprehensive data to spot savings, fast >>>>>
Issue at scale
Issue at scale
Issue at scale
$45.6B
$45.6B
$45.6B
projected size of the surgical equipment market by 2034 (up 4x from 2023).
projected size of the surgical equipment market by 2034 (up 4x from 2023).
projected size of the surgical equipment market by 2034 (up 4x from 2023).
35%
35%
35%
of hospital operating expenses come from supplies and purchased services.
of hospital operating expenses come from supplies and purchased services.
of hospital operating expenses come from supplies and purchased services.
$1.1T
$1.1T
$1.1T
lost annually in US healthcare to operational and clinical inefficiencies.
lost annually in US healthcare to operational and clinical inefficiencies.
lost annually in US healthcare to operational and clinical inefficiencies.
That's why we're designing Crimson AI - Surgical Cost, to turn existing hospital data into a workflow teams can actually act on.
Closing that gap is where design came in.
That's why we're designing Crimson AI - Surgical Cost, to turn existing hospital data into a workflow teams can actually act on.
Closing that gap is where design came in.
That's why we're designing Crimson AI - Surgical Cost, to turn existing hospital data into a workflow teams can actually act on.
Closing that gap is where design came in.
Surgical care is the biggest, most variable cost center in any hospital. These hospitals in US are losing money on surgeries they could control. Here's where it breaks down:
Surgical care is the biggest, most variable cost center in any hospital. These hospitals in US are losing money on surgeries they could control. Here's where it breaks down:
Surgical care is the biggest, most variable cost center in any hospital. These hospitals in US are losing money on surgeries they could control. Here's where it breaks down:
Let’s understand the business problem
Let’s understand the business problem
Let’s understand the business problem
01
01
01
Cost variation is invisible
Cost variation is invisible
Cost variation is invisible
Two surgeons doing the same procedure can spend wildly different amounts. Hospitals know it happens. They can't see where, why, or by how much in time to act.
Two surgeons doing the same procedure can spend wildly different amounts. Hospitals know it happens. They can't see where, why, or by how much in time to act.
Two surgeons doing the same procedure can spend wildly different amounts. Hospitals know it happens. They can't see where, why, or by how much in time to act.
02
02
02
Preference cards are outdated
Preference cards are outdated
Preference cards are outdated
Preference cards decide what gets pulled in every surgery. Most are years old, full of duplicates and obsolete items, quietly inflating cost per case.
Preference cards decide what gets pulled in every surgery. Most are years old, full of duplicates and obsolete items, quietly inflating cost per case.
Preference cards decide what gets pulled in every surgery. Most are years old, full of duplicates and obsolete items, quietly inflating cost per case.
03
03
03
Pricing is opaque
Pricing is opaque
Pricing is opaque
Supply chain analysts can't tell if they're paying fair prices. Existing tools lock them to one vendor's data, making comparison slow and political.
Supply chain analysts can't tell if they're paying fair prices. Existing tools lock them to one vendor's data, making comparison slow and political.
Supply chain analysts can't tell if they're paying fair prices. Existing tools lock them to one vendor's data, making comparison slow and political.
Introduction
Introduction
Introduction
What is Crimson AI ?
What is Crimson AI ?
What is Crimson AI ?
Crimson AI is a modular analytics web application suite that helps US hospitals understand the real cost of care at the procedure, patient, and physician level. It has 4 modules inside it.
Crimson AI is a modular analytics web application suite that helps US hospitals understand the real cost of care at the procedure, patient, and physician level. It has 4 modules inside it.
Crimson AI is a modular analytics web application suite that helps US hospitals understand the real cost of care at the procedure, patient, and physician level. It has 4 modules inside it.
These 4 current modules are:
These 4 current modules are:
These 4 current modules are:
Surgical Cost
Surgical Cost
Surgical Cost
Identify ways to reduce waste and variation in surgical supplies. Find the most competitive prices across vendors.
Identify ways to reduce waste and variation in surgical supplies. Find the most competitive prices across vendors.
Identify ways to reduce waste and variation in surgical supplies. Find the most competitive prices across vendors.
I am working on this module
I am working on this module
I am working on this module
Quality & Utilization
Quality & Utilization
Quality & Utilization
Outcomes-based analytics to manage patient conditions, reduce readmissions, and optimize resources.
Outcomes-based analytics to manage patient conditions, reduce readmissions, and optimize resources.
Outcomes-based analytics to manage patient conditions, reduce readmissions, and optimize resources.
Surgical Capacity
Surgical Capacity
Surgical Capacity
Predictive analytics to optimize OR block utilization and surgical scheduling.
Predictive analytics to optimize OR block utilization and surgical scheduling.
Predictive analytics to optimize OR block utilization and surgical scheduling.
Provider Review
Provider Review
Provider Review
Gain 360-degree visibility into all types of surgeon review & ratings processes within hospital system.
Gain 360-degree visibility into all types of surgeon review & ratings processes within hospital system.
Gain 360-degree visibility into all types of surgeon review & ratings processes within hospital system.
This is the web app module I work on. It helps hospital teams:
This is the web app module I work on. It helps hospital teams:
This is the web app module I work on. It helps hospital teams:
Cut unnecessary supply usage and reduce waste
Source the right supplies at the best vendor prices
Spot high-cost and unused items
Compare price variation for the same product across hospitals
Cut unnecessary supply usage and reduce waste
Source the right supplies at the best vendor prices
Spot high-cost and unused items
Compare price variation for the same product across hospitals
Cut unnecessary supply usage and reduce waste
Source the right supplies at the best vendor prices
Spot high-cost and unused items
Compare price variation for the same product across hospitals
Introduction
Introduction
Introduction
Zooming into Surgical Cost
Zooming into Surgical Cost
Zooming into Surgical Cost
AI turns this messy supply data into actionable insights, so teams can make decisions without manual analysis.
AI turns this messy supply data into actionable insights, so teams can make decisions without manual analysis.
AI turns this messy supply data into actionable insights, so teams can make decisions without manual analysis.
Introduction
Introduction
Introduction
Who are the primary users ?
Who are the primary users ?
Who are the primary users ?
VP of Surgical Services
VP of Surgical Services
VP of Surgical Services
Goal
Goal
Goal
Drive system wide surgical strategy by balancing cost, quality, and physician alignment
Drive system wide surgical strategy by balancing cost, quality, and physician alignment
Drive system wide surgical strategy by balancing cost, quality, and physician alignment
Painpoints
Painpoints
Painpoints
Limited visibility into true cost drivers across procedures and facilities
Difficulty balancing cost optimization with surgeon autonomy and quality care
Misalignment between clinical, supply chain, and finance teams
Lack of standardized performance metrics across units
Limited visibility into true cost drivers across procedures and facilities
Difficulty balancing cost optimization with surgeon autonomy and quality care
Misalignment between clinical, supply chain, and finance teams
Lack of standardized performance metrics across units
Limited visibility into true cost drivers across procedures and facilities
Difficulty balancing cost optimization with surgeon autonomy and quality care
Misalignment between clinical, supply chain, and finance teams
Lack of standardized performance metrics across units
Operation Room Manager
Operation Room Manager
Operation Room Manager
Goal
Goal
Goal
Ensure every surgery runs smoothly by keeping operations, supplies, and teams aligned in real time
Ensure every surgery runs smoothly by keeping operations, supplies, and teams aligned in real time
Ensure every surgery runs smoothly by keeping operations, supplies, and teams aligned in real time
Painpoints
Painpoints
Painpoints
Keeping preference cards updated with evolving techniques, equipment, and supply availability. Manual updates that are time consuming and prone to errors
Managing large volumes of data to extract actionable insights
Lack of standardization across surgeons and procedures
Pressure to ensure case readiness while balancing clinical and operational demands
Keeping preference cards updated with evolving techniques, equipment, and supply availability. Manual updates that are time consuming and prone to errors
Managing large volumes of data to extract actionable insights
Lack of standardization across surgeons and procedures
Pressure to ensure case readiness while balancing clinical and operational demands
Keeping preference cards updated with evolving techniques, equipment, and supply availability. Manual updates that are time consuming and prone to errors
Managing large volumes of data to extract actionable insights
Lack of standardization across surgeons and procedures
Pressure to ensure case readiness while balancing clinical and operational demands
Supply Chain Analyst
Supply Chain Analyst
Supply Chain Analyst
Goal
Goal
Goal
Optimize procurement by connecting what surgeons use with how hospitals spend
Optimize procurement by connecting what surgeons use with how hospitals spend
Optimize procurement by connecting what surgeons use with how hospitals spend
Painpoints
Painpoints
Painpoints
Inconsistent tracking of surgeon specific item utilization
Difficulty mapping clinical usage with supply and SKU level data
Challenges in negotiating better pricing due to lack of granular insights
Missed rebates and contract opportunities due to poor visibility
Inconsistent tracking of surgeon specific item utilization
Difficulty mapping clinical usage with supply and SKU level data
Challenges in negotiating better pricing due to lack of granular insights
Missed rebates and contract opportunities due to poor visibility
Inconsistent tracking of surgeon specific item utilization
Difficulty mapping clinical usage with supply and SKU level data
Challenges in negotiating better pricing due to lack of granular insights
Missed rebates and contract opportunities due to poor visibility
Value Analyst
Value Analyst
Value Analyst
Goal
Goal
Goal
Bridge clinical decisions and financial outcomes to uncover meaningful cost savings
Bridge clinical decisions and financial outcomes to uncover meaningful cost savings
Bridge clinical decisions and financial outcomes to uncover meaningful cost savings
Painpoints
Painpoints
Painpoints
Fragmented data sources limiting a holistic cost view
Limited visibility into surgeon level variation and utilization
Difficulty quantifying financial impact of clinical decisions
Lack of credible insights to influence surgeon conversations
Reliance on manual analysis for value analysis committee discussions
Fragmented data sources limiting a holistic cost view
Limited visibility into surgeon level variation and utilization
Difficulty quantifying financial impact of clinical decisions
Lack of credible insights to influence surgeon conversations
Reliance on manual analysis for value analysis committee discussions
Fragmented data sources limiting a holistic cost view
Limited visibility into surgeon level variation and utilization
Difficulty quantifying financial impact of clinical decisions
Lack of credible insights to influence surgeon conversations
Reliance on manual analysis for value analysis committee discussions
While keeping pain-points of each user in mind...
While keeping pain-points of each user in mind...
While keeping pain-points of each user in mind...
The real UX challenge here is not just delivering analytics, but designing a system that builds trust across competing priorities and turns insight into action without breaking clinical relationships.
The real UX challenge here is not just delivering analytics, but designing a system that builds trust across competing priorities and turns insight into action without breaking clinical relationships.
The real UX challenge here is not just delivering analytics, but designing a system that builds trust across competing priorities and turns insight into action without breaking clinical relationships.
My Role
My Role
My Role
Team
I worked as the lead UX designer on the Surgical Cost module, embedded with Business Leaders, PM, TPM, Engineers, Data Methodologists, and Client Value Managers.
Team
I worked as the lead UX designer on the Surgical Cost module, embedded with Business Leaders, PM, TPM, Engineers, Data Methodologists, and Client Value Managers.
Team
I worked as the lead UX designer on the Surgical Cost module, embedded with Business Leaders, PM, TPM, Engineers, Data Methodologists, and Client Value Managers.
Duration
Joined Feb 2025. Ongoing.
Duration
Joined Feb 2025. Ongoing.
Duration
Joined Feb 2025. Ongoing.
Product Manager
Product Manager
Product Manager
UX Design Team
UX Design Team
UX Design Team
Tech. Product Manager
Tech. Product Manager
Tech. Product Manager
Engineers
Engineers
Engineers
Client Value Managers
Client Value Managers
Client Value Managers
Data Methodologists
Data Methodologists
Data Methodologists
Business Leaders
Business Leaders
Business Leaders
UX Designer
UX Designer
UX Designer
Development phase
Development phase
Development phase
Creation Phase
Creation Phase
Creation Phase
Design Consistency Phase
Design Consistency Phase
Design Consistency Phase
Discovery + Validation Phase
Discovery + Validation Phase
Discovery + Validation Phase
this is me
this is me
this is me
My role
My role
My role
What I owned ?
What I owned ?
What I owned ?
Some workflows were taken end-to-end from research to QA. Others started as high-fidelity proof-of-concepts for client demos, and have since been fully designed and developed.
Across Surgical Cost Module, I contributed in:
Some workflows were taken end-to-end from research to QA. Others started as high-fidelity proof-of-concepts for client demos, and have since been fully designed and developed.
Across Surgical Cost Module, I contributed in:
Some workflows were taken end-to-end from research to QA. Others started as high-fidelity proof-of-concepts for client demos, and have since been fully designed and developed.
Across Surgical Cost Module, I contributed in:
Research & Discovery
Research & Discovery
Research & Discovery
Facilitated 4+ deep-dive sessions with PMs and CVMs to understand user personas
Conducted market analysis and secondary research to build domain knowledge and ideation
Ran 5+ research discussions and led 5+ usability testing sessions with Client Value Managers for the Preference Card Optimizer
Facilitated 4+ deep-dive sessions with PMs and CVMs to understand user personas
Conducted market analysis and secondary research to build domain knowledge and ideation
Ran 5+ research discussions and led 5+ usability testing sessions with Client Value Managers for the Preference Card Optimizer
Facilitated 4+ deep-dive sessions with PMs and CVMs to understand user personas
Conducted market analysis and secondary research to build domain knowledge and ideation
Ran 5+ research discussions and led 5+ usability testing sessions with Client Value Managers for the Preference Card Optimizer
Design & Consistency
Design & Consistency
Design & Consistency
Built 300+ UI assets and designed end-to-end workflows, some aligned with the legacy app, others initiated from scratch
Created high-fidelity prototypes mimicking the to-be state of the web app, used for client demos and later developed as-is
Maintained consistency across 21+ components using the Optum Design System and a managed Figma library
Built 300+ UI assets and designed end-to-end workflows, some aligned with the legacy app, others initiated from scratch
Created high-fidelity prototypes mimicking the to-be state of the web app, used for client demos and later developed as-is
Maintained consistency across 21+ components using the Optum Design System and a managed Figma library
Built 300+ UI assets and designed end-to-end workflows, some aligned with the legacy app, others initiated from scratch
Created high-fidelity prototypes mimicking the to-be state of the web app, used for client demos and later developed as-is
Maintained consistency across 21+ components using the Optum Design System and a managed Figma library
Delivery & QA
Delivery & QA
Delivery & QA
Reviewed designs with TPMs and senior developers to improve development feasibility
Prepared detailed dev handoff docs covering edge cases and empty states
Conducted monthly frontend audits, found 250+ defects, worked with engineering to resolve 188+
Reviewed designs with TPMs and senior developers to improve development feasibility
Prepared detailed dev handoff docs covering edge cases and empty states
Conducted monthly frontend audits, found 250+ defects, worked with engineering to resolve 188+
Reviewed designs with TPMs and senior developers to improve development feasibility
Prepared detailed dev handoff docs covering edge cases and empty states
Conducted monthly frontend audits, found 250+ defects, worked with engineering to resolve 188+
Due to NDA, I couldn't share everything publicly here.
If you'd like to take a closer look at the screens and design thinking behind this work, please contact me on apoorvux@gmail.com for the access.
Due to NDA, I couldn't share everything publicly here.
If you'd like to take a closer look at the screens and design thinking behind this work, please contact me on apoorvux@gmail.com for the access.
Due to NDA, I couldn't share everything publicly here.
If you'd like to take a closer look at the screens and design thinking behind this work, please contact me on apoorvux@gmail.com for the access.
Further details are NDA Restricted
Further details are NDA Restricted
Further details are NDA Restricted
IMPACT & OUTCOMES
IMPACT & OUTCOMES
IMPACT & OUTCOMES
What shipped, and what it meant
What shipped, and what it meant
What shipped, and what it meant
A new module designed end to end, built across 6+ months of iterative releases with PM, data methodologists, engineering, and Client Value Managers.
A new module designed end to end, built across 6+ months of iterative releases with PM, data methodologists, engineering, and Client Value Managers.
A new module designed end to end, built across 6+ months of iterative releases with PM, data methodologists, engineering, and Client Value Managers.
350+
350+
350+
screens and UI assets shipped across the Surgical Cost module
screens and UI assets shipped across the Surgical Cost module
screens and UI assets shipped across the Surgical Cost module
30+
30+
30+
features designed & shipped in close collaboration with PM, TPM, and Dev, shipped by May 2026
features designed & shipped in close collaboration with PM, TPM, and Dev, shipped by May 2026
features designed & shipped in close collaboration with PM, TPM, and Dev, shipped by May 2026
16%
16%
16%
reduction in supply wastage ($680K) in one year at a New York health system via Surgical Cost app
reduction in supply wastage ($680K) in one year at a New York health system via Surgical Cost app
reduction in supply wastage ($680K) in one year at a New York health system via Surgical Cost app
250+
250+
250+
frontend defects documented & resolved through dev audits with engineering team in 2025
frontend defects documented & resolved through dev audits with engineering team in 2025
frontend defects documented & resolved through dev audits with engineering team in 2025
$2.5M+
$2.5M+
$2.5M+
saved in surgical services at another health system, with 32 hospitals and 700 sites using Crimson AI suite
saved in surgical services at another health system, with 32 hospitals and 700 sites using Crimson AI suite
saved in surgical services at another health system, with 32 hospitals and 700 sites using Crimson AI suite
25+
25+
25+
UI components standardized with the Crimson AI design team. I took ownership of atleast 5 components.
UI components standardized with the Crimson AI design team. I took ownership of atleast 5 components.
UI components standardized with the Crimson AI design team. I took ownership of atleast 5 components.
Beta launched a quarter ahead of plan
Beta launched a quarter ahead of plan
Beta launched a quarter ahead of plan
Surgical Cost module beta shipped in July 2025, one quarter ahead of timeline. Enabled faster user feedback and demonstrated strong cross-functional coordination.
Surgical Cost module beta shipped in July 2025, one quarter ahead of timeline. Enabled faster user feedback and demonstrated strong cross-functional coordination.
Surgical Cost module beta shipped in July 2025, one quarter ahead of timeline. Enabled faster user feedback and demonstrated strong cross-functional coordination.
Enabled a major GPO partnership in Oct’25
Enabled a major GPO partnership in Oct’25
Enabled a major GPO partnership in Oct’25
Supported signing of business partnership with the third-largest Group Purchasing Organization in the US with a network of 1,800 hospitals, by designing a co-branded demo prototype showcasing enhanced features.
Supported signing of business partnership with the third-largest Group Purchasing Organization in the US with a network of 1,800 hospitals, by designing a co-branded demo prototype showcasing enhanced features.
Supported signing of business partnership with the third-largest Group Purchasing Organization in the US with a network of 1,800 hospitals, by designing a co-branded demo prototype showcasing enhanced features.
My learnings
My learnings
My learnings
Frontend QA is a design responsibility
Making pixel-perfect designs in Figma matters less if they're not reflected in the built product. Documentation defects taught me that design ends when the built product matches the intent, not at handoff.When users are out of reach, find the people closest to them
Without direct access to US hospitals, Client Value Managers became my proxy users. They spoke to hospitals daily and helped me validate design decisions early.Consistency lives at the suite level, not just the module level
When multiple designers work on the same suite, inconsistencies multiply fast. Shared guidelines and daily reviews made each module feel like part of one family.Cross-functional communication is a design skill
Most design wins came from conversations with PMs, engineers, and TPMs, not from the Figma file. Communicating UX rationale clearly mattered as much as the design itself.
Frontend QA is a design responsibility
Making pixel-perfect designs in Figma matters less if they're not reflected in the built product. Documentation defects taught me that design ends when the built product matches the intent, not at handoff.When users are out of reach, find the people closest to them
Without direct access to US hospitals, Client Value Managers became my proxy users. They spoke to hospitals daily and helped me validate design decisions early.Consistency lives at the suite level, not just the module level
When multiple designers work on the same suite, inconsistencies multiply fast. Shared guidelines and daily reviews made each module feel like part of one family.Cross-functional communication is a design skill
Most design wins came from conversations with PMs, engineers, and TPMs, not from the Figma file. Communicating UX rationale clearly mattered as much as the design itself.
Frontend QA is a design responsibility
Making pixel-perfect designs in Figma matters less if they're not reflected in the built product. Documentation defects taught me that design ends when the built product matches the intent, not at handoff.When users are out of reach, find the people closest to them
Without direct access to US hospitals, Client Value Managers became my proxy users. They spoke to hospitals daily and helped me validate design decisions early.Consistency lives at the suite level, not just the module level
When multiple designers work on the same suite, inconsistencies multiply fast. Shared guidelines and daily reviews made each module feel like part of one family.Cross-functional communication is a design skill
Most design wins came from conversations with PMs, engineers, and TPMs, not from the Figma file. Communicating UX rationale clearly mattered as much as the design itself.
Detailed Case Study is
NDA restricted
Please contact me on apoorvux@gmail.com for the access!
Detailed Case Study is
NDA restricted
Please contact me on apoorvux@gmail.com for the access!
Detailed Case Study is
NDA restricted
Please contact me on apoorvux@gmail.com for the access!
Thank You
Thank You
Thank You
for reading :)
for reading :)
for reading :)